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Monthly Archives: September 2012

Each article presented conveys their view on the way the Apple commercials are unique in that they do not really advertise their product.  The three essays provide many examples of this.  Each states how Apple plays their commercial, which has nothing to do with the product, and then shows their icon afterwards.  This was indeed a unique and effective way of advertisement.  The first writer, Stevenson, talks about the “I’m a Mac, and I’m a PC” commercials.  He talks about how the actors say random things that are “better” on Mac than on PC.  I, like Stevenson, feel as if “…they don’t make me want to buy a Mac”.  The actors exaggerate about small differences between Mac and PC, like the “Out of the Box” commercial that stated PC takes much longer to start up.  Stevenson states, “I bought a new ThinkPad notebook…and it ran on all cylinders pretty much straight out of the gate”.  The student writer, focuses on the ethos side, and the “brand advertising”.  This relates to Scott’s essay by her saying “…this spot had broken every rule of the advertising game.  There was no product…and only minimal corporate identification”.  Later she uses cause and effect to show how “200,000 people lined up to buy the computers”. The student writer states that the company creates “…an image of the company and its product that a potential customer can identify with”.  The commercial showed historical icons who were deemed strange or crazy, and the company related that to their product.   These three essays share many conceptual ideas about the way the product was advertised, but they each have their own point of view and rhetorical skills on the topic.


While reading through the assigned chapters I came across an interesting essay by a man named Amitai Etzioni.  It was titled Less Privacy Is Good for Us (and You).  This speaks out to me as a writer because I recently wrote a response to a new bill that was coming out that would allow the government to moderate everything people viewed on the internet.  As a gamer, this was a potential danger of banning violence games from the internet, which includes most of them.  A group of friends and I decided to conduct a letter stating why the people needed their freedom to access the internet freely.  Our gaming community’s forum was even posted on by a government official who also played the game.  He assured us that he and many other officials were doing everything they could to keep the bill from going through.  Freely using the internet to play games has influenced the kind of person I am.  I have met people from different regions and cultural backgrounds.  Therefore, if I am required to write a topic on the people of Northern United States, I will have personal references and prior knowledge to help me write accurately.  Even though we are using the internet to play games, they are learning experiences as well.  I recent years I have witnessed my typing skills increase dramatically.  I used to type slower than a man with one hand.  Then, after picking up gaming, my typing speed, accuracy, and skill skyrocketed.  This allowed me to write more papers in a much smaller time frame.  Now, if i feel like I want to pick up writing stories again, I will not get frustrated by how slow I would have finished the papers.  Our privacy as people should be kept from the government even if it means a criminal is not caught.  For that percentage of criminals caught by enacting the government into the lives of people, how many people’s lives will be ruined by their employers learning that they did one stupid thing when they were 18 to 20 years old?  Is it really worth it to ruin those people’s lives for the sake of a small percentage of others? I do not believe so, and hopefully the government will realize that too.

The three essays are examples of a literacy narrative because they all are written with the topic of reading, and they are all personal stories of their writers.  Douglass talks about his struggle of trying to learn to read.  This was particularly difficult for him because he was a slave and his owner was against his learning to.  Kingston’s writing was explaining her struggle to speak out loud and read in an American style classroom while speaking better in a Chinese style classroom.  Finally, Welty’s piece describes her passion for reading and her want for more books.  One main feature that each of these writings share is that they have dialogue, which gives you a sense of the past, present, and future.  The dialogue gives the character its own voice throughout the story.  They each also contain characters with a defined personality, such as Douglass as a wondering slave or Kingston’s young Chinese girl.  Above all, the biggest feature each of the pieces uses is a descriptive arrangement of words that allow the reader to visualize what is happening in the scene they are reading.  This allows the reader a better understanding of what is going on in the story.  These descriptions are easy to find in Kingston’s work when she describes the children of the Chinese school playing in the large room with pictures of famous Chinese men, and also in Welty’s work when she describes  her family’s bookcase and how tarnished the books have become.  These essays are great representations of literacy narratives in the world today.  They will guide many scholars in the years to come.